Alex is Dead (PDF download)

Alex is Dead begins with a funeral-for brainstorming.

For decades, Alex Osborn's method of tossing ideas into a room was treated like gospel. But research and experience tell a harsher truth: individuals often outperform groups, and brainstorming sessions are riddled with social pressure, production blocks, and shallow thinking.

This book buries the myth and asks a harder question: what actually drives creativity at work?

Blending sharp personal stories from board rooms to brand agencies with insights from cognitive science and organizational research, Alex is Dead exposes why traditional approaches fail and shows what it takes to build an environment where ideas can flourish. It's not about more sticky notes or louder sessions. It's about changing how we think about thinking together.

For leaders, creatives, and anyone tired of wasted "ideation meetings," this book offers a bold, practical blueprint for replacing ritual with real innovation.

PLEASE NOTE: This is a electronic PDF version of Alex is Dead